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Promoting My Affiliate Programs. How?
By Vickie J. Scanlon
Getting your website up, is really just the first phase
of your journey to a career on the Internet. You must
promote your website, your product or your service to
the world. Well, how do you do it? Maybe this article
might help you in getting started or give you additional
ideas.
There are many different ways to promote your affiliate
program, however, it depends upon what type of program
it is, “Your Turnkey Program” or Affiliate
Linked-Program for selling a product. Hmm-mm, interesting.
What works, what doesn’t?
GET OUT THE WORD
Bulk Emailing – Bulk emailing use to be the craze.
Did you notice the word use to be the craze. That has
changed with the stricter spam rules and penalties –
all to protect us. But bulk emailing can be done, if you
have an opt-in list – such as, through a newsletter.
But don’t overextend the use, you may lose subscribers.
Classified Ads – With free classified ads you can
definitely get hits – and possibly some sales. But
don’t choose this as your only way of getting sales.
There are some drawbacks. You ask, “What drawbacks”.
From my own experience, I’ve encountered individuals
requesting information about my program – as a ploy
to getting me to listen to their sales pitch. SPAM? Maybe.
Annoying? Definitely. The height of annoyance is when
they ask me to call them long distance, so that I can
speak with them – only to have them give me a sales
pitch on their program.
However, if you have a classified ad site on your website
– you’ve got yourself a built-in opt-in list.
You can gently sell to them, while verifying or thanking
them for their ad.
Traffic Generators – Traffic generators can work
on a turnkey site that many others are also partaking
in to generate money for themselves. What I found is traffic
generators are better suited for turnkey businesses. It
is basically a simple way for you to entice other people
in business to look at your program. You know –
it’s the “I’m not really happy with
what I’m doing. I wonder what else is out there”
syndrome. Or it’s the – “I really need
another program so that I’m not a one-man Joe in
business” syndrome. In either case, it’s a
safe place to see what’s happening or new on the
Internet.
Messageboards, Discussion Groups, Forums -- These are
great ways to get your message out and be personal at
the same time. But you have to follow the rules, and you
should contribute constructive and/or helpful information
that is relevant to the discussion at hand. This is a
time-consuming way to build sales – but a great
way to build credibility, business relationships, and
sales. Note: Please don’t blatantly advertising.
This action could cause the following problems to occur:
1) you being banned from the forum; 2) your advertising
being eliminated and noted by the administrator; 3) making
the other members angry and thus, losing credibility.
All in all, follow the rules.
I’m currently in a forum – they give you a
webpage, and in the back office you are allowed to advertise
your services/products of businesses. And trust me, they
do read them – and as an added benefit – your
links are being picked up by the search engines. Yeah,
you got it – more traffic. If you want to join for
free or just take a look at it, go to my home page at
www.myaffiliateplace.biz and register.
Ezine and Safelist Advertising -- Ezine advertising and
safelist advertising are good methods of advertising.
In each case, you have to join their list and follow their
rules to submit your ads.
If you want to try your hand at safelist advertising,
I would suggest that you create a separate free email
account on Yahoo. Why? A safelist allows all that have
joined to submit their ads to you, as well as, you to
them. Here, your subject line is your eye catcher –
so choose wisely.
Ezine advertising is a very good way to advertise your
turnkey site, website, product or service. You have the
option for free (need to watch for their instructions),
and various paid ads. What’s great about ezines?
It’s an opportunity to sell to a more targeted market.
The more targeted your market, the better the opportunity
to get a sale.
Articles – Articles are a great way to get the word
out about your website and your product or products. However,
please make the article informative – or you’ll
lose your credibility and the reader.
Search Engine Optimization – If you have a website
you should submit to the search engines. To review the
process on how and where, you can go to my site at http://www.myaffiliateplace.biz/Affiliate_Info_SEO_Keyword.htm.
Linking – Linking is the exchange of your link with
that of another webmaster.
This can be very beneficial, however, make sure the websites
that you link to compliment but does not compete with
your site.
I’ve touched on only some of the methods of advertising
that you can use to get the word out about your product/service
or website. The most important thing to remember is to
keep your mind and eyes open for new ways to promote your
product or service – and do your research.
About the Author
Vickie J Scanlon has a BBA degree in Administrative Management
and
Marketing. She left the corporate world as an Reports
Programmer,
to begin her journey as an Internet Marketer. Visit her
site at:
http://www.myaffiliateplace.biz for free tools, articles,
ebooks, and how to info.
or check her blog for additional insights to the Affiliate
Business –
http://myaffiliateplace.blogspot.com/ |
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